Girl Guides QLD Leadership Campaign

Overview

Girl Guides Queensland is part of the world's largest network of women, and helps girls to become confident, self-respecting community members. Locally, the Girl Guides needed to recruit leaders from across regional Queensland to become mentors for their network of girls aged from 5 to 18. Leaders were especially required in the Darling Downs area and throughout western Queensland.

ERM financially supported the Girl Guides campaign, which allowed the Girl Guides to print materials to promote their campaign both in ERM's local communities and statewide. We helped organise an official launch event for the Girl Guides with Queensland's Minister for Women, the Honourable Margaret Keech MP, and assisted the Girl Guides to achieve statewide publicity for their search for new leaders.

Achievements

Increased awareness and recruitment of Girl Guide Leaders across Queensland.

Location

Statewide campaign launched in Brisbane and runs statewide.